The Office · SteadyKeel

state running revenue £0 / £30 mo active 3 in a gate 0 blocked 0 queued 2 shipped 3 built 2026-09-08 14:19
Primary — everything pushes this
T-010 · Ballast — zero-touch marketing engine  Bly

The floor — who's on what

VaneCEO
Revenue and focus. Kills darlings.
  • T-005 Proposal Engine — spec the AI flagship
standing Next-product briefs kept 2–3 deep · strategy + trend-watch · pricing from sales data
RueCompliance
Risk to Graham personally. Immovable.
  • — nothing on the board; working the standing lane
standing Register upkeep · ToS / reg / trademark horizon-scan · pre-checks on queued briefs
CassEngineer
Shipping and simplicity. The 80% that's live today.
  • T-003 Redoubt polish pass
standing The current build · script + tooling backlog · next brief's scaffolding
PikeTester
It's broken until proven working. Twice.
  • — nothing on the board; working the standing lane
standing The current gate · regression sweeps on live products · last ship didn't break anything
DellaUX
The user's time and delight. Every step earns its place.
  • — nothing on the board; working the standing lane
standing The current gate · the UX backlog · one live-surface audit per shift
BlyMarketing
Distribution. How does one actual stranger find this?
  • T-010 Ballast — zero-touch marketing engine primary
standing The always-on engine — never 'done' · content cadence · next channel · results logged
WrenSupport
The individual customer, now. Their resolution and goodwill.
  • T-009 Stand up support ops (Wren)
standing Inbox every shift · the digest · recurring issues → Della / Bly / Vane
MarlowPM
Process integrity and cadence. Artifact or it didn't happen.
  • T-011 Redoubt — onto the pipeline
standing Sequencing · gate verification · the board · the shift log · this dashboard

The pipeline

Queued 2
T-005 Studio1d
Proposal Engine — spec the AI flagship
Vane
2026-09-07 · jarvis: created as queued. Deep-secondary — a good "primary is blocked, nothing
T-011 Redoubt0d
Redoubt — onto the pipeline
Marlow
2026-09-08 · jarvis: created under charter v0.6 (Redoubt now an office division).
Active 3
T-010 primary Ballast0d
Ballast — zero-touch marketing engine
Bly
2026-09-08 · cass: **build shift shipped.** Full schema/OG/Twitter pass across the site (`base.html`, `product.html`, `calculator
T-003 Redoubt1d
Redoubt polish pass
Cass
2026-09-08 · jarvis: **v38** — the two big pieces. Campaign map → stepping-stone journey
T-009 Studio0d
Stand up support ops (Wren)
Wren
2026-09-08 · jarvis: Graham refinements — (1) **only Wren** touches the inbox / sends customer
In a gate 0
—
Blocked 0
—
Shipped 3
T-001 Ballast1d
SteadyKeel storefront → LIVE on real money
Marlow
2026-09-08 · marlow: shift 3. Check-in font fixed (HTML→PDF, Carlito). All copy fixes in.
T-002 Ballast1d
Products 2–6 — everything up to the domain
Bly
2026-09-08 · marlow: pins still say `steadykeel.pages.dev` in the link + baked footer —
T-004 Studio1d
Studio structure — SteadyKeel = company, two divisions
jarvis
2026-09-08 · jarvis: reframed + shipped as the two-division studio structure per Graham.

Shipping bay — about to go out the door

T-001 Ballast1d
SteadyKeel storefront → LIVE on real money
Marlow
2026-09-08 · marlow: shift 3. Check-in font fixed (HTML→PDF, Carlito). All copy fixes in.
T-002 Ballast1d
Products 2–6 — everything up to the domain
Bly
2026-09-08 · marlow: pins still say `steadykeel.pages.dev` in the link + baked footer —
T-004 Studio1d
Studio structure — SteadyKeel = company, two divisions
jarvis
2026-09-08 · jarvis: reframed + shipped as the two-division studio structure per Graham.

Approvals & blocks

#2 Pinterest developer app + token — optional, one-time.5d
#8 Retake the ICO check — DEFERRED again by Graham 2026-09-08: zero sales, zero real customers, so no third-party personal data being processed yet.0d
#5 Run `/usage` a couple more times this week (3 readings so far, spread across 2 days)5d
#13 "Redoubt" trademark — formal register search.2d
#7 Google AdSense

Activity — the floor working